Trusted Collision Repair. Guaranteed Quality.
Service King strives to be the collision repair operator of choice by providing a secure, fulfilling workplace that motivates their teammates to deliver safe, superior repairs with excellent customer service while ensuring sustainable, profitable growth, and opportunity.
Opportunity
To give Service King customers an easy way to check their vehicle repair status. Once a vehicle has gone through all the necessary steps, we offered an incentive for the customer to talk about their experience across social networks.
Strategy
We first had to do some research in order to understand the journey a customer’s vehicle must take to fully complete its repair in order to hit the road again. We also wanted to talk to the customers directly in order to decipher if this was something they would find value in using.
Once we’d gathered feedback from customers and identified all the technical limitations, we began iterating, designing, prototyping, building, and ultimately deploying.
Results
Aside from providing the Service King client with an interactive and fully informative tool to see the progress of their vehicle, the project also had a really cool social marketing effect that allowed customers to rate their experience, then post a picture of their fixed vehicle for a chance to win a prize. This portion incentivized the consumer to leave positive reviews and promoted Service King’s brand. This feature was fully implemented and has been used as a tool for marketing and advertising across different channels, such as TV, radio, print, and online.
You have a bright future
So you’re ready to flip the switch. Give us a shout about your next project, we’re ready. We were born ready. Think you have what it takes to work with us? We would love to hear from you.
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