Providing quality life insurance since 1896, Fidelity Life Association offers affordable and accessible life insurance for everyday individuals and families.
To help drive and generate online leads for Fidelity life insurance by creating an online advertising campaign.
The goal of this project was to design a series of web and mobile-friendly landing pages that could be tested and refined throughout the life of the marketing campaign.
We designed out a series of different pages we a/b and variant tested. We were able to use this data to inform design decisions. Over time, we optimized these landing pages for optimal performance and lead generation.
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