Simply Cool Misting provides environmental cooling through a process called “Flash Evaporation.” From the harshest of conditions like manufacturing plants to everyday backyard living, Simply Cool fans have the design and functionality for comfort and safety.
Simply Cool asked Flipswitch to help create a responsive website. The goals were to provide easily consumable and engaging content to help their customers learn about products and service offerings, installations, and increase form conversions to drive sales.
We kicked off with an investigation. We wanted to learn as much about the products, services, and technology as possible. We then focused our attention on the customers and understanding the different applications of use for both residential and commercial systems. We were able to identify and understand the needs of the different customer demographics. This information really helped guide us as we kicked off the site design.
Flipswitch mapped out a site architecture and re-architected the navigation, wire framed and prototyped pages and flows, designed a user interface with easy to consume information, and built on a flexible CMS platform that was easy to navigate.
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