Qualitive vs quantitative. It takes both types of research to better analyze a test-ground. You can get skewed results from either and therefore need a proper cross-section of both to truly understand what makes your customer base tick.

Qualitative research is essentially exploratory research. It’s where we explore the hidden intentions, inclinations, and incentives of your customer. It lends a vision, or big picture insight, that cultivates ideas and theories we can then apply toward quantitative research later.

Quantitative research, on the other hand, is purely objective. It’s unbiased measurements  of statistical, mathematical, and numerical data combined via technological calculations.

Usability testing employs user-centered cooperation to assess  a product or service by testing it directly on a user. This is an incredibly valuable practice, since it provides unequivocal input on how your customer uses your product or service.

We pinpoint isolated demographics, decipher what niche products or services that aren’t being met for them and bring those products or services directly to the user.

Most companies own a copious knowledge of their own users’ data but have no way of truly analyzing how to best glean information from that data that can then be used to the company’s benefit and the benefit of the customer. We take that information, determine where it’s most valuable, and apply it toward improving the user experience and, ultimately, the bottom line.

Customer personas and scenarios help us empathize with your customer base through tangible research. We create user personalities and rundowns, which poses a real life sequence of events that lays the fabric for your users’ experience.

By analyzing a competitor’s data, we can decipher user trends and create a new approach to engaging customers and defining how they will behave, allowing your company to stay competitive.

Imagine if we told you to improve on the light switch. Your immediate response might be a literal switch that you flip, but if we change the dialogue and ask you to create a better way to turn on a light, your response might be totally different. You may conjure something voice-activated or motion sensored, etc. That is design thinking. It’s a dynamic, oftentimes unconventional, way of thinking that leads to more productive results.

Design thinking workshops can take anywhere from three days to a couple of weeks, but they usually entail all collaborators in a room with a facilitator, and from there ensues a design-centric and client-centric session the likes you’ve never seen.

Design thinking can allow you to discover things you never would have thought of a solution for. It’s quicker to a solution. It reduces costs. It’s innovation at its best.